Case for Making Venetian Red

A deep and warm earth color, similar to a deep scarlet, Venetian Red is opaque and lightfast with a smooth and consistent texture. This pigment comes from the southern Italian Alps, which is a rich source of very old earth pigments preserved by overlapping volcanic rock. It consists almost completely of ferric oxide derived from hematite, a crystalline-structured mineral form of iron(lll) oxide. Venetian Red was a color widely used in Italian Renaissance painting beginning in the 14th century.

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A deep, warm brick red sienna earth pigment with high opacity, lightfastness, and a very consistent and smooth texture. The pigments we use to make these colors are specific to Virginia's Blue Ridge Mountain range. Natural earth pigments have been mined from this region since the mid-1800's, and we think these colors are still unrivaled in intensity and richness. All three of our Blue Ridge colors are natural iron-oxide pigments - clay deposits that over time have been saturated in limonite, which produces a yellow hue, and hematite, which produces a reddish hue.

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A bright orange-red vermilion pigment formulated synthetically to simulate the characteristics of the mineral pigment Vermilion and eliminate the use of mercury. This rich color has high opacity, good lightfastness and a smooth texture. True Vermilion is a brilliant red pigment with a rich history of being used throughout history and around the world from Ancient Rome’s decorative arts and the illuminated manuscripts of the Middle Ages to lacquerware in China since the Song dynasty. It was even used as a rouge-like cosmetic in ancient West Asia.

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A cool, deep purple-brown natural earth pigment with high opacity, lightfastness, and a very consistent and smooth texture with a matte finish. At its most opaque, it's just slightly metallic, thanks to its high concentration of hematite. The pigments we use to make these colors are specific to Virginia's Blue Ridge Mountain range. Natural earth pigments have been mined from this region since the mid-1800's, and we think these colors are still unrivaled in intensity and richness.

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This rich blue is in a category all its own—its depth and range exceeds any other color we can think of! Compared with Synthetic Indigo , our Genuine Indigo is a bit more textured and deeper in tone. Both are fantastic for layering, glazing, and color mixing (a little bit goes a long way!) and are wonderfully opaque at full saturation. Genuine Indigo is derived from the Indigofera tinctoria plant through a fermentation process, and further refined to achieve greater saturation and intensity.

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This lush, opaque color is beautifully rich and smooth. The pigment comes from parasitic Cochineal insects, which are harvested from prickly pear cacti and ground to produce a brilliant, deep red dye. The dye is then transformed from a water-soluble powder into an insoluble Lake pigment, by adding a base like clay or alum (potassium aluminum sulfate). It’s a fascinating process that allows us to make natural paint from not only standard earth and mineral substances, but plants and insects as well!

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A natural earth pigment that is lightfast and opaque with slight texture. Umbers are brown or reddish-brown natural earth colors. This pigment consist of iron oxide and manganese oxide and in it's natural form is raw umber. After the pigment is heated, the color becomes darker and richer, transforming into burnt umber. All of our watercolors are handmade in our shop using the highest quality earth and synthetic pigments, plus natural watercolor binding medium made from gum arabic (sap from acacia trees), honey, glycerine, distilled water, and a dash of clove oil for freshness!

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A rich yellow-toned green-brown earth pigment from France. This color offers a smooth consistency, high opacity and lightfastness. * We have some seconds available in this color. We deem a half pan second quality when it is too low, too full or a bit cracked to sell at full price. Available until we run out! All of our watercolors are handmade in our shop using the highest quality earth and synthetic pigments, plus natural watercolor binding medium made from gum arabic (sap from acacia trees), honey, glycerine, distilled water, and a dash of clove oil for freshness!

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A bright, natural ochre earth pigment sourced in Italy, Italian Gold Ochre Light is lightfast and semi-transparent with a smooth texture. Similar in color to Blue Ridge Yellow Ochre with more transparent qualities. All of our watercolors handmade in our shop using the highest quality earth and synthetic pigments and natural watercolor binding medium made from gum arabic (sap from acacia trees), honey, glycerine and distilled water. Half Pans contain around 2ml of paint and are approximately 3/4" x 1/2" x 3/8" deep. Color Index number as provided by vendor: PY 43.77492.

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The perfect earthy, ochre orange for those rich summer sunsets! We are so excited to add Luberon Orange to our earth pigment collection. Luberon orange originates from ocher deposits in the French quarries of Gargas and Rustrel nested in a 12 mile long enclave in the heart of the Luberon Mountains. This pigment has a smooth, rich, and opaque color payoff and is also lightfast.

by Case for Making · San Francisco, CA

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A natural earth pigment that is lightfast and opaque with slight texture. Umbers are brown or reddish-brown natural earth colors. This pigment consist of iron oxide and manganese oxide and in it's natural form is raw umber. After the pigment is heated, the color becomes darker and richer, transforming into burnt umber. All of our watercolors handmade in our shop using the highest quality earth and synthetic pigments and natural watercolor binding medium made from gum arabic (sap from acacia trees), honey, glycerine and distilled water.

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A soft red-violet in the synthetic Ultramarine family. Opaque, very lightfast, and paints with a consistent smooth texture. All of our watercolors are handmade in our shop using the highest quality earth and synthetic pigments, plus natural watercolor binding medium made from gum arabic (sap from acacia trees), honey, glycerine, distilled water, and a dash of clove oil for freshness! Half Pans contain around 2ml of paint and are approximately 3/4" x 1/2" x 3/8" deep. Color Index number as provided by vendor: PV 15.77007. All of our watercolors conform to ASTM D-4236 .

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TUESDAY, JUNE 23, 6:30pm - 8:30pm PT This is an in-person workshop at CfM Art Room: 4035 Judah St, San Francisco, next door to our shop! Ever stood in front of a painting wishing you had your paints with you? This workshop was born from exactly that feeling. We'll use projected abstract artworks as our reference and build a color map together -- a kind of paint-by-numbers where the "numbers" are your own personal notes about the colors you see.

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Mono Jumbo Eraser - for all your biggest eraser needs, this one will last you forever! Measures: about 3.25" x 1.5"

by Case for Making · San Francisco, CA

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CfM Oxalis captures the cheery yellow of the California wildflower also known as Woodsorrel, which Bay Area locals might remember from childhood as Sourgrass. Here in San Francisco, Oxalis seems to pop up from every available patch of soil in mid-February, and we wanted to celebrate this annual harbinger of spring! Oxalis flowers make a wonderful, potent natural yellow dye, and CfM Oxalis was inspired by the flower and the slightly more orange dye bath.

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Eight colors in one, with an easy-to-twist top so you can switch colors as you draw! Please note: we're currently shipping these with a white cap.

by Case for Making · San Francisco, CA

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Saturday, July 18, 11:00am - 12:30pm PT This is an online workshop held via Zoom. Mother Nature continues to be one of our best muses! Butterflies have been a popular motif historically in art and design, perhaps for their fleeting beauty and fragility, and watercolour is the perfect medium to explore their iridescent wings. In this session we’ll be studying butterflies & moths and observing their wide range of patterns and textures - their symmetry allows for repetition and practicing techniques.

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Compact, easy to grip letter stamps in a playful font! These uppercase and lowercase sets are great to have around for gift tags, cards, cubby labels and more. Try them with our colorful Yellow Owl All-Surface Ink Pads ! Uppercase package measures ~1 .75" x wide x 3.25" long x 1 .75"; each letter is ~1/4" Lowercase package measures ~2" x wide x 2.75" long x 1.75" high; each letter is ~1/4"

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This series of paintings was created to celebrate the female purveyors behind the San Francisco restaurant, Flour + Water's, special Women's Month tasting menu. Size 9" x 12" 11 people from our team worked together to collectively create these watercolor paintings, one color mark at a time. Our team is inspired by curiosity, craft and experimentation and we made this series of works in celebration of the visionary women behind each of these beautiful ingredients. We're happy to offer them for sale here as the first original artworks created by our team.

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We just can't help ourselves, the colors keep on coming—so much so that our original Custom Feels set has expanded twice! This set comes in our CFM Large Palette , which we love for its spacious mixing wells and easy-to-clean design. All of our premade sets include a swatch card letterpress printed by our friends at Aesthetic Union —what better way to get to know your new colors than a meditative swatching session?!

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Can we use a classic cafeteria tray in the studio? If it's cute and retro, we say yes! These colorful, lightweight fiberglass trays have the added benefits of reinforced edges and an easy-to-clean, dishwasher-safe finish. You can see why we're obsessed . . .

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Introduced in 1935, Winsor & Newton Designers' Gouache is considered by many to be the finest artist-quality gouache available. This Permanent White gouache is a smooth, flat white, and very opaque. Cadmium free and offers full matte coverage. Available in 2 sizes: 14ml and…

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These porcelain Hasami dishes with a light grey glaze are perfect for holding our colors, small studio and office supplies, and are also food safe! Available in two sizes: Small: 3.25" in diameter Medium: 5.5" in…

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Have you ever wanted to try watercolor paper that isn't just white? These watercolor journals offer toned pages for a different look and feel! Try mixing it up with tan toned paper. These books are great for travel and the design features a linen cover, an elastic band to keep secure, and a red ribbon bookmark. Each book is 200gsm (95lbs) and 60 pages. Available in two sizes - A6 small (4.1" x 5.8") or A5 medium (5.8" x 8.3")

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