Counter Culture Coffee - Retail Hugo Ruiz

The towering mountains of western Guatemala are home to some of Central America's most interesting and high-quality coffees. This is undoubtedly true of coffee from the CODECH cooperative in the town of Concepción Huista. Between the high elevation, skilled processing, and rigorous quality control, these coffees pop with notes of cherry and apple and have a round, creamy body. Pronunciation: con-SEP-see-ohn…

by Counter Culture Coffee · North Carolina

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In the highlands of western Guatemala near the town of Concepción Huista, Juana Gaspar’s small farm produces exceptional coffee. As a member of the CODECH cooperative, Juana benefits from rigorous quality control systems that identify and incentivize excellent coffee quality. Juana’s coffee has regularly been our favorite single-farm lot from the group, exemplifying the outstanding quality achievable through thoughtful picking, processing, and rigorous quality control. Enjoy notes of citrus, plum, and golden raisin in this densely sweet coffee. HWAN-uh ES-co-bar…

by Counter Culture Coffee · North Carolina

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Luis Huayhua of Nueva Llusta, Bolivia, continues to be an exemplary farmer—producing some of the best coffee in the CENAPROC cooperative. Dedicated to educating and encouraging his fellow farmers to pursue better picking and processing techniques, he’s a natural leader. This year's harvest is juicy with tropical fruit and cherry flavors. Pronunciation: loo-WEES…

by Counter Culture Coffee · North Carolina

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Since 2015, we’ve purchased coffee from producers nestled deep in the mountains of Nariño, Colombia. The area has a history of heavy guerrilla activity that, for decades, isolated the community and discouraged collective business efforts. Against all odds, the producers of K’uychi have worked together to improve their farms, conserve their community’s natural resources, and bring us this wonderful coffee. We taste notes of green grape, clementine, and milk chocolate. Pronunciation…

by Counter Culture Coffee · North Carolina

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Finca Nueva Armenia is the epitome of a picturesque, bird-friendly, and biodiverse farm. We’ve worked with the owners––twin brothers Jorge and Javier Recinos––for more than 15 years, making this partnership one of our longest. This year, we isolated several top-tier lots from Finca Nueva Armenia, including a Kenyan variety called SL28. We’re delighted to offer this contemporary twist on a Counter Culture classic exclusively to our subscribers. Expect a cup brimming with the milk chocolate and apple sweetness typical of Guatemalan coffee, complemented by a creamy mouthfeel.

by Counter Culture Coffee · North Carolina

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We were introduced to Damian Espinoza during our first year working with Origin Coffee Lab, a specialty exporter in Peru. Since then, we’ve purchased his coffee every year and had the privilege of visiting his farm in Chirinos numerous times. During those visits, Damian has been quiet and reserved, but his coffee clearly speaks for itself. After placing highly in the Cup of Excellence, he has continued to explore new varieties and processing techniques in pursuit of quality.

by Counter Culture Coffee · North Carolina

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Amidst a region historically marred by mining, the people of San Miguel Ixtahuacán are committed to sustainable practices and local economic opportunities—revitalizing the land and the community. An association of coffee producers—a quarter of whom are women—work collaboratively to develop a high-quality, organic coffee culture in the region. This dedication to both their craft and the environment results in this impeccable coffee that is reminiscent of vanilla, cola, and dried cherry. Pronunciation: sahn…

by Counter Culture Coffee · North Carolina

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In a small village deep within the Incahuasi Valley, Lucio Luque cultivates a vibrant coffee parcel, Nuevo Progresso. This section of his farm stands out for its exclusive planting of a unique variety that has redefined the region's potential for quality. Lucio's enthusiasm for this variety caught our attention, prompting us to collaborate with the cooperative and our supply chain partners to separate this coffee from the larger blend it was originally destined for. The outcome is a coffee that captivates with fruity notes of blood orange and bubble gum underpinned by delicate florals.

by Counter Culture Coffee · North Carolina

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Eudis Orosco named his farm Finca Villa Vista—an apt name for a farm that sits at a staggering 2,117 meter altitude with stunning views of snow-capped mountains and lush plant life. Eudis originally learned farm management from his father and refined his practices over the years with help from his cooperative, Incahuasi. From a section of his farm dedicated to the cultivation of the Gesha variety, this is an exquisite example of how amazing geography, coffee variety, and quality control produce a first-rate coffee with notes of blackberry, floral, and tropical fruit.

by Counter Culture Coffee · North Carolina

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This coffee comes to us via Mountain Harvest, a company working to improve the quality of Ugandan coffee while making the communities that grow it more sustainable. This coffee is a special peaberry selection from farms on Mount Elgon. Peaberries occur when one seed develops inside a coffee fruit instead of two. Sorting them out is extra work, but it’s worth it for their dynamic and sweet flavors. We taste apricot, black tea, and coconut.

by Counter Culture Coffee · North Carolina

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Our relationship with Finca El Puente, which has spanned two decades, is rooted in a shared commitment to quality and a belief that remarkable coffees should be accessible to more people. This year, we sourced a small amount of their Gesha, an iconic variety that Moisés and Marysabel were the first to cultivate in Honduras. Thanks to their partnership and dedication, we can share it at an accessible price, giving the wider coffee community a taste of their vision and what makes Finca El Puente so special.

by Counter Culture Coffee · North Carolina

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Alto Ihuamaca is one of the five coffee-producing communities which makes up Valle del Santuario, one of our most tenured single origin products. During our selection process for Valle del Santuario, we often taste coffees separated by specific communities or farms. This year, a small lot from five producers in Alto Ihuamaca caught our attention, evoking memories of the flavors that initially sparked our interest in this remote area way back in 2007.

by Counter Culture Coffee · North Carolina

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Born and raised among coffee plantations, Max Pérez was acutely aware of the risks and potential within the coffee industry. Driven to “make the coffee dreams come true,” he and his wife, Claudia, founded Finca La Hermosa in 2010. Situated on the slopes of the Acatenango volcano, the coffee farm benefits from fertile volcanic soils that nurture a diverse range of coffee varieties, including the Gesha, Caturra & Catuai showcased here. This coffee exhibits flavors of apricot and kiwi balanced with milk chocolate sweetness. Pronunciation: FEENG-kah lah…

by Counter Culture Coffee · North Carolina

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Meet your new carry-everything companion. This jumbo 12 oz. cotton canvas tote is roomy, durable, and ready for whatever your day holds. With a generous size and sturdy handles, it’s built to haul groceries, books, gym gear, and those two 5lb bags of whole bean coffee you just picked up for the holidays. Coffee is better with friends, after all. Cute and functional—this tote brings a little joy to every outing. 20"W x 15"H x 5"D 22" fabric…

by Counter Culture Coffee · North Carolina

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For more than 30 years, Counter Culture has built lasting relationships with people who share our vision for quality and sustainability. These partnerships ensure that coffee can flourish for years to come. Perennial is a certified organic blend of coffees from some of our longest-standing producer relationships. With a full-bodied profile and rich notes of juicy fig and sweet dark chocolate, this coffee embodies the depth of the partnerships that make it possible.

by Counter Culture Coffee · North Carolina

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This coffee comes to us via Mountain Harvest, a company working to improve the quality of Ugandan coffee while making coffee communities more sustainable. We’ve been partners since 2018, their first season of production, noting and encouraging improvements over time. For the second year in a row, we are thrilled to offer Makali as a subscriber-exclusive product. Forty-five women in the Makali community produced this coffee. Women in eastern Africa do much of the work to produce coffee, but are not often encouraged to participate in its trade.

by Counter Culture Coffee · North Carolina

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Equilibrium is comprised of three unique coffees. In this equal-parts blend, each component melds with one another to create a new flavor experience. Our Coffee team tastes notes of stone fruit & tangerine, and considers this one of our most dynamic offerings of the year! Pronunciation…

by Counter Culture Coffee · North Carolina

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Top off your look with a piece of history. This '90s dad hat is a nod to our beginnings, celebrating 30 years with a refreshed version of our original logo. It has that perfectly worn-in, favorite-hat feel right from the start, combining timeless style with a touch of modern nostalgia. This hat has all the classic details you love. The faded grey color and brushed cotton finish give it a vintage vibe, while the low-profile, six-panel design ensures a comfortable, relaxed fit. It’s the perfect accessory for sunny days, casual outings, or anytime you want to carry a piece of our story with you.

by Counter Culture Coffee · North Carolina

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In 2012, Catholic Relief Services launched the Borderlands project to connect coffee growers in Nariño, Colombia, with the specialty market, offering farmers divided by conflict a new path to prosperity by working as a community. This collaboration unlocked the region’s coffee quality potential and created lasting economic opportunities. The culmination of these efforts is in the cup: Sweet milk chocolate and almond flavors are balanced with a crisp citrus acidity and a nectarine-like finish.

by Counter Culture Coffee · North Carolina

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Born and raised among coffee plantations, Max Pérez was acutely aware of both the risks and potential within the coffee industry. Driven by a desire to “make the coffee dreams come true,” he and his wife, Claudia, founded Finca La Hermosa in 2010. Situated on the slopes of the Acatenango volcano, the coffee farm benefits from fertile volcanic soils that nurture a diverse range of coffee varieties, including Pink Bourbon. This popular variety exhibits quintessential bright flavors of apricot balanced with milk chocolate sweetness. Pronunciation: FEENG-kah lah…

by Counter Culture Coffee · North Carolina

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The coffees we source from the Colasay region have quickly become some of our favorites in all of Peru. Yonal Fernandez is part of a small group of producers in Colasay whose coffee we began purchasing in late 2019. His coffee has been featured in Fast Forward and La Viuda, but this is the first time we’re showcasing it as a unique microlot. Together with his wife, Imelda, Yonal cultivates the unique Bourbon de Colasay variety–a regional mutation that performs equally well in the field and in the cup.

by Counter Culture Coffee · North Carolina

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Forty-Six isn’t your average dark-roast coffee. Sourced from some of the world's most renowned coffee-growing regions, this extraordinary blend of organic-certified coffees is carefully chosen to maximize sweetness and maintain complexity through dark roasting. Forty-Six boasts a full-bodied profile where dark chocolate sweetness meets a smoky, roast-forward intensity.

by Counter Culture Coffee · North Carolina

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The highlands surrounding the town of Zumba host a patchwork of small coffee farms that grow delicious varieties like Caturra, Typica and Bourbon. In this area, locals take pride in calling themselves “Charapanos,” a regional nickname inspired by a local species of ant that they describe as hardworking and steadfast. Such work ethic is evident in the quality of this coffee, which offers notes of brown sugar, orange, and graham cracker.

by Counter Culture Coffee · North Carolina

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Pablo Cordoba is an exceptional farmer from Nariño, Colombia, who produces some of the best Colombian coffee we source each year. He has become a key partner in our Santafé sourcing, inspiring his neighbors to improve quality and coordinating the delivery of the community's coffee to our export partner, Toldopamba. These efforts have connected many in Santafé with the quality premiums Toldopamba offers for exceptional coffee. This year, Cordoba’s coffee tastes like a complex dark chocolate, layered with deep fruit tones akin to dried fig and black cherry. Pronunciation: PAH-blo…

by Counter Culture Coffee · North Carolina

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