Counter Culture Coffee

Created in collaboration with Bright Black, Awakening is a scent tribute to the landscapes where coffee thrives. Designed to be transportive and atmospheric, it evokes the lush vegetation and earthy calm of high-elevation coffee regions. Notes of amber, oakmoss, palo santo, and red cedar mingle with spice and resin—cardamom, turmeric, myrrh, tobacco leaf, and tonka—for a grounding, aromatic experience that lingers like the memory of a perfect cup.

by Counter Culture Coffee · North Carolina

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Fueled by coffee—and not afraid to show it. The Coffee Driven Magnet brings some heat to your car, fridge, or any metal surface that could use a little extra drive. Weather-resistant and ready to roll wherever your coffee takes you. Size: 7” x 2.55”

by Counter Culture Coffee · North Carolina

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You’ve got a package waiting at the front desk: our new Office Subscription! These five-pound bags of whole-bean coffee are guaranteed to brighten the breakroom. Select your favorite whole-bean coffee and choose the delivery cadence that’s right for you. Want us to decide for you? The Roaster's Choice selection changes every four weeks, ensuring no one gets bored with the office coffee.

by Counter Culture Coffee · North Carolina

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Elevate your coffee experience to a new dimension. Hologram is an extraordinary medium-roast blend that showcases the finest coffees from around the world. Tantalizing notes of ripe fruit and chocolate create a multidimensional flavor experience that’s as complex as it is approachable.

by Counter Culture Coffee · North Carolina

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A shirt made for good coffee and good company. This heavyweight tee is crafted from 100% carded cotton with a garment-dyed finish for a soft, lived-in feel. The front features four illustrated characters sharing coffee and conversation, while the back shows the same crew from behind. With its relaxed, boxy fit and durable construction, it’s built to last—just like your favorite coffee ritual.

by Counter Culture Coffee · North Carolina

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Top off your look with a piece of history. This '90s dad hat is a nod to our beginnings, celebrating 30 years with a refreshed version of our original logo. It has that perfectly worn-in, favorite-hat feel right from the start, combining timeless style with a touch of modern nostalgia. This hat has all the classic details you love. The faded grey color and brushed cotton finish give it a vintage vibe, while the low-profile, six-panel design ensures a comfortable, relaxed fit. It’s the perfect accessory for sunny days, casual outings, or anytime you want to carry a piece of our story with you.

by Counter Culture Coffee · North Carolina

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Slow down and savor a cup of coffee, simply because it’s delicious. We pay extra attention to our decaf coffee because you deserve a flavorful, full-bodied cup without the caffeine kick. With notes of molasses and cocoa, Slow Motion is equally delicious as any of our caffeinated coffees. Decaffeination: Swiss Water Process unless otherwise noted.

by Counter Culture Coffee · North Carolina

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Minimal design, maximum intent. The Two-Tone Cap refines classic streetwear with a sharp contrast palette—white crown, black flat bill, and bold puff-embroidered CC: logo. Crafted from lightweight cotton with a structured yet effortless fit, it’s a subtle nod to Counter Culture and an understated statement all its own. Color: White cap with black bill and details Material: Lightweight 100% cotton Fit: Mid-profile, five-panel design Details: Contrast dome, plastic snapback, flat contrast peak, tonal…

by Counter Culture Coffee · North Carolina

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Equilibrium is comprised of three unique coffees. In this equal-parts blend, each component melds with one another to create a new flavor experience. Our Coffee team tastes notes of stone fruit & tangerine, and considers this one of our most dynamic offerings of the year! Pronunciation…

by Counter Culture Coffee · North Carolina

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A coffee gift subscription delivered every month for three months. Select your coffee and the number of bags you want to send. Not sure what your giftee likes? You can always swap out which coffee is being sent!

by Counter Culture Coffee · North Carolina

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Sometimes the heat of the moment calls for something cold. Cold Hearted was inspired by the hot southern days that make us crave iced coffee. The blend is bright and refreshing, reminiscent of sweet tea, with layers of cherry and cocoa nibs. No matter how you brew it, Cold Hearted delivers a crisp and invigorating cup.

by Counter Culture Coffee · North Carolina

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A clean, modern classic. This heavyweight pullover hoodie features an oversized fit with dropped shoulders and no drawcord for a minimal, deconstructed look. Made from a soft yet durable 10oz fleece, it’s finished with a dark brown embroidered Counter Culture logo on the chest and a woven logo tag at the front left waist. Super cozy and perfectly suited for slow mornings and chilly days.

by Counter Culture Coffee · North Carolina

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As ripe coffee cherries dry slowly in the sun and breeze, their fruit and floral complexities deepen, enriching each coffee seed. This exceptional natural-sundried coffee comes from a group of small farms in the village of Okoluu. Sookoo Coffee, a family-owned coffee business, works closely with these growers, implementing meticulous sorting and drying protocols to achieve stunning coffee. This year’s Okoluu holds layers of berry flavors in balance with dark chocolate sweetness and a delicate floral finish. Pronunciation…

by Counter Culture Coffee · North Carolina

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Each sip of Gradient takes you on a journey through Colombia's coffee landscape. These high-quality Colombian coffees maintain their unique characteristics in this dark roast, resulting in a full-bodied and approachably sweet cup of coffee. With notes of dark chocolate, roasted nuts, and berries, Gradient is the perfect choice for coffee lovers who appreciate a dense and complex brew with a vibrant acidity.

by Counter Culture Coffee · North Carolina

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Get discounts, exclusive coffees, free shipping, and a variety of seasonal coffees from partners around the world! With the Two-Bag Single-Origin Subscription, you will receive two different freshly roasted coffees delivered straight to your door. Coffee selections rotate every two weeks. Two 12 oz bags total with each shipment. Your credit card will be billed per shipment. Subscriptions begin the business day after your order is placed. Due to the seasonal nature of coffee, single-origin offerings may change without notice.

by Counter Culture Coffee · North Carolina

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The words "inspired" and "passionate" only begin to describe Peter Mbature and his siblings, owners of Kamavindi estate. With attention to every detail, they have implemented countless quality innovations that have set their third-generation family farm apart. They’re generous with what they’ve learned in this pursuit, helping friends and neighbors to improve quality alongside them. Their drive and dedication to coffee and community shine through in this exceptional lot, laden with sweet and juicy blackberry flavors balanced by crisp grapefruit-like citrus tones. Pronunciation…

by Counter Culture Coffee · North Carolina

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Enjoying fresh, delicious coffee should be a year-round affair. That's why Fast Forward is a curated blend of similar coffees from different harvest periods, ensuring you can savor the freshest flavors no matter the season. The ever-changing selection of organic coffees guarantees a delightful balance of nutty and sweet notes, wrapped in a creamy body that will leave you craving another cup.

by Counter Culture Coffee · North Carolina

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For a coffee called Big Trouble, this blend delivers nutty, caramel, and chocolate flavors that are easy to love. Sourced from sustainable producers across the globe, this medium-dark roast blend is expertly roasted to ensure a consistently exceptional brew every time. Striking the ideal balance between sweet flavors and a satisfying medium body, it’s no wonder Big Trouble is our best-selling blend.

by Counter Culture Coffee · North Carolina

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Find your balance with every sip. Even Keel’s carefully crafted blend of caffeinated and decaffeinated organic coffees ensures you stay on course. With notes of graham cracker and molasses, Even Keel is a smooth and satisfying coffee that’s perfect all day long.

by Counter Culture Coffee · North Carolina

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The towering mountains of western Guatemala are home to some of Central America's most interesting and high-quality coffees. This is undoubtedly true of coffee from the CODECH cooperative in the town of Concepción Huista. Between the high elevation, skilled processing, and rigorous quality control, these coffees pop with notes of cherry and apple and have a round, creamy body. Pronunciation: con-SEP-see-ohn…

by Counter Culture Coffee · North Carolina

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Searching for the perfect gift to thrill the coffee connoisseur in your life? A Counter Culture Gift Digital Card is the ultimate way to deliver the joy of freshly roasted coffee while giving them the freedom to choose their favorites. With the option to include a personalized message and schedule the delivery for the perfect moment, it's more than a gift—it's an invitation to elevate their coffee experience! Only redeemable at counterculturecoffee.com !

by Counter Culture Coffee · North Carolina

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A coffee gift subscription delivered every month for 6 months. Select your coffee and the number of bags you want to send. Not sure what your giftee likes? You can always swap out which coffee is being sent!

by Counter Culture Coffee · North Carolina

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Discover Counter Culture Coffee’s Year-Round Blends: Explore a curated selection of blends featuring diverse origins, flavor profiles, organic options, and decaf varieties—crafted for every coffee lover, every day of the year.

by Counter Culture Coffee · North Carolina

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Experience the magic of Ethiopian coffee in every cup. Apollo is a year-round celebration of the delightful floral and citrus notes that Ethiopian coffees are renowned for. This special blend is thoughtfully roasted to showcase the coffee’s true flavors and honor Ethiopia's historical contribution of coffee to the global culture.

by Counter Culture Coffee · North Carolina

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Born and raised among coffee plantations, Max Pérez was acutely aware of both the risks and potential within the coffee industry. Driven by a desire to “make the coffee dreams come true,” he and his wife, Claudia, founded Finca La Hermosa in 2010. Situated on the slopes of the Acatenango volcano, the coffee farm benefits from fertile volcanic soils that nurture a diverse range of coffee varieties, including Pink Bourbon. This popular variety exhibits quintessential bright flavors of apricot balanced with milk chocolate sweetness. Pronunciation: FEENG-kah lah…

by Counter Culture Coffee · North Carolina

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Designed for coffee lovers on the move, this 16oz NOMAD tumbler combines clean design with all-day performance. Its fully ceramic-coated interior delivers pure taste with a seamless, color-matched finish. Double-walled and vacuum-insulated, it keeps drinks hot or cold for up to 10 hours—no leaks, no fuss. Finished with Counter Culture branding, it’s the perfect travel companion for specialty coffee anywhere.

by Counter Culture Coffee · North Carolina

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Two different 12 oz bags of seasonal, fresh-roasted coffee selected every four weeks by our Coffee Department and delivered directly to your favorite coffee lover for 12 months. Two bags total with each shipment. Your credit card will be billed per shipment. List price does not include Flat Rate Shipping for each shipment. Subscriptions begin the next business day after they are received. Please note: “Quantity” indicates the number of bags per shipment—in increments of two—and not duration.

by Counter Culture Coffee · North Carolina

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Meet your new carry-everything companion. This jumbo 12 oz. cotton canvas tote is roomy, durable, and ready for whatever your day holds. With a generous size and sturdy handles, it’s built to haul groceries, books, gym gear, and those two 5lb bags of whole bean coffee you just picked up for the holidays. Coffee is better with friends, after all. Cute and functional—this tote brings a little joy to every outing. 20"W x 15"H x 5"D 22" fabric…

by Counter Culture Coffee · North Carolina

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The Duromina Cooperative emerged from a Technoserve project that transformed coffee production in Agaro, Ethiopia. Prior to the project, coffee in this area was considered low quality and sold for low prices. Training in quality practices and cooperative business administration coupled with strategic infrastructure investments resulted in high-quality coffee and enduring economic opportunities for farmers. Duromina’s success is reflected in their beautifully expressive coffee: sweet, tea-like, and perfumed with honeysuckle-like florals and stone fruit flavors. Pronunciation…

by Counter Culture Coffee · North Carolina

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Forty-Six isn’t your average dark-roast coffee. Sourced from some of the world's most renowned coffee-growing regions, this extraordinary blend of organic-certified coffees is carefully chosen to maximize sweetness and maintain complexity through dark roasting. Forty-Six boasts a full-bodied profile where dark chocolate sweetness meets a smoky, roast-forward intensity.

by Counter Culture Coffee · North Carolina

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Want to taste every Counter Culture blend and get free shipping while you do it? Now you can, with our Blend Box Subscription! Every two weeks, our Coffee Team selects two different blends for this subscription. The coffees in rotation include Apollo, Big Trouble, Fast Forward, Forty-Six, Hologram, Gradient, and our seasonal blends. Two 12 oz bags total with each shipment. Your credit card will be billed per shipment. Subscriptions begin the business day after your order is placed.

by Counter Culture Coffee · North Carolina

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Celebrate 30 years in style with a t-shirt that’s as classic as our story. We’ve brought back our original logo, giving it a fresh look. This isn't just a t-shirt; it's a piece of our history, designed for those who have been with us from the start and those who are just joining in. Crafted from soft, 100% cotton, this mid-weight tee in a versatile bone color offers all-day comfort. It has that perfect, worn-in feel right from the first wear. The fit is relaxed and timeless, making it an instant staple for your wardrobe.

by Counter Culture Coffee · North Carolina

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One 12 oz bag of seasonal, fresh-roasted coffee selected every four weeks by our Coffee Department and delivered directly to you. One bag total with each shipment. This selection is the same as one of our two-bag Single-Origin Subscription selections. Please note: “Quantity” indicates the number of bags per shipment and not duration. You may end shipments whenever you like from your subscription dashboard.

by Counter Culture Coffee · North Carolina

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With bright citrus notes and a delicate floral finish, our year-round favorite, Apollo, truly shines over ice. Featuring organic, washed coffee from Ethiopia! This special two-pack gives you double the coffee, perfect for crushable iced brews. Looking for an Iced Coffee recipe to get started? We recommend: 30g of fresh-roasted, whole-bean coffee 335g of filtered water at 200°F 165g of ice Your favorite pour-over brewer Don’t miss this limited-time bundle—it’s only here for the season!

by Counter Culture Coffee · North Carolina

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When the Santa Ana volcano erupted in 2005, Finca Santa Elena was nearly destroyed. For owner Fernando Lima, the disaster became a turning point. He rebuilt the farm with a focus on quality, replanting with high-quality varieties and adopting cultivation, processing, and drying practices that improved sustainability and cup quality. Today, Finca Santa Elena stands as a testament to resilience and innovation with some of the highest quality coffee in the region. We taste roasted cocoa, with a sweet cashew nuttiness and dried cherry finish. Pronunciation: FEEN-kah SAHN-tah…

by Counter Culture Coffee · North Carolina

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Utility meets statement. The Neon Stitch Cap brings a bold hit of neon to a washed army green base—clean, confident, and built for everyday wear. With its relaxed, mid-profile fit and unstructured shape, it’s got that lived-in feel from the first wear. Easy energy, bright detail, ready to hit the street and grab your coffee. Color: Army Green with Neon Yellow Embroidery and a logo cinch tag on the back Material: Lightweight 100% cotton with a washed finish Fit: Mid-profile, single panel on front, slightly curved bill Details: Plastic adjustable snapback and tonal under-peak…

by Counter Culture Coffee · North Carolina

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A coffee gift subscription delivered every month for 12 months. Select your coffee and the number of bags you want to send. Not sure what your giftee likes? You can always swap out which coffee is being sent!

by Counter Culture Coffee · North Carolina

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High in the hills of Mount Elgon, a coffee-farming community works in near isolation, transporting each sack of coffee by foot or bike along rugged, nearly impassable roads. Where other exporters saw impossibility, Mountain Harvest saw potential: farmers willing to take risks and invest in their future. With support from a Counter Culture Seeds grant, they built a community-run processing station that has given rise to one of the best coffees we’ve tasted in the country, Mabono Honey. Expect notes of blood orange, cherry, and dark chocolate. Pronunciation…

by Counter Culture Coffee · North Carolina

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Upgrade your coffee routine with our bulk bags, made for true coffee lovers. Each bag brews 48 to 160 cups of our signature blends, perfect for keeping your favorites on hand. Save and sip through the holiday season!

by Counter Culture Coffee · North Carolina

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Some things are classics for a reason. To celebrate 30 years, we’re introducing a mug that’s close to our hearts—Brett’s diner mug. This isn't just any mug—it's our founder's favorite. He believes a great coffee mug should be sturdy, timeless, and feel good in your hands. This is that mug. Holding a generous 11oz, this classic diner mug is designed to be your new go-to. Its thick, durable ceramic walls keep your coffee perfectly warm, while the comfortable handle makes every sip a simple pleasure. Stamped with our refreshed throwback logo, this mug is a warm nod to our three-decade journey.

by Counter Culture Coffee · North Carolina

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One 12 oz bag of seasonal, fresh-roasted coffees selected every two weeks by our Coffee Department and delivered directly to you. One bag total with each shipment. Your credit card will be billed per shipment. not include Flat Rate Shipping for each shipment.--> Subscriptions begin the next business day after they are received. Please note: "Quantity" indicates the number of bags per shipment—in increments of two—and not duration. You may end shipments whenever you like from your subscription dashboard.…

by Counter Culture Coffee · North Carolina

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Celebrate the global journey behind every cup. This midweight long-sleeve tee is made from 100% combed cotton for everyday comfort and durability. The design features a small Counter Culture Coffee logo on the front, a world map highlighting the places where we source our coffee on the back, and an illustrated coffee branch pattern down the sleeve. A classic fit that’s easy to wear and built to last—made for those who love coffee and appreciate where it comes from.

by Counter Culture Coffee · North Carolina

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