Arctic Fox Violet Dream

Go wild with Purple Madness, a bold violet-purple shade that pops on any hair level! Why You’ll Love It: DIY Formula – No salon needed Hydrating & Deep Conditioning – Leaves hair silky and soft Long-Lasting & Fade-Resistant – Keeps its vibrant hue Best on Pre-Lightened Hair – Works on various levels, most vivid on level 8+ No Harsh Chemicals – Free from peroxide, ammonia, and PPD Best Results: For an intense, electric purple, apply on pre-lightened blonde hair. On darker hair, Purple Madness gives a deep amethyst tint.

by Arctic Fox · California

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Go bold with Virgin Pink, a hot pink hair dye that delivers deep magenta tones. Why You’ll Love It: • DIY Formula – Bright, bold color made simple • Hydrating & Deep Conditioning – Leaves hair soft and moisturized • Long-Lasting & Fade-Resistant – Keeps that hot pink glow • Best on Pre-Lightened Hair – Vibrant on level 8+ but gives darker hair a deep pink tint • No Harsh Chemicals – Free from peroxide, ammonia, and PPD Best Results: Before applying, always perform a strand test to ensure the desired shade and compatibility with your hair.

by Arctic Fox · California

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Ritual is a luxurious burgundy hair dye with deep jewel tones for a velvety, red velvet look. Why You’ll Love It: • DIY Formula – Simple, mess-free application • Hydrating & Deep Conditioning – Keeps hair soft and healthy • Long-Lasting & Fade-Resistant – Stays vibrant for weeks • Best on Pre-Lightened Hair – Works best on level 7+, but adds depth to darker hair • No Harsh Chemicals – Free from peroxide, ammonia, and PPD Best Results: Before applying, always perform a strand test to ensure the desired shade and compatibility with your hair.

by Arctic Fox · California

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Your intuition led you here—Sorceress is a mystical midnight blue hair dye with subtle purple undertones, casting a spell of mystery and allure. Why You’ll Love It: DIY Formula – Simple, mess-free application Vibrant & Long-Lasting Color – Keeps its rich depth Hydrating & Deep Conditioning – Leaves hair soft and silky Best on Pre-Lightened Hair – Appears as a deep midnight blue with purple undertones on level 6-7, vibrant on level 8+ No Harsh Chemicals – Free from peroxide, ammonia, and PPD Best Results: Before applying, always perform a strand test to ensure the desired shade…

by Arctic Fox · California

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Mermaid vibes for days! Aquamarine is a highly pigmented blue hair dye with strong teal undertones. Why You’ll Love It: • DIY Formula – Salon-quality results at home • Hydrating & Deep Conditioning – Keeps hair soft and healthy • Long-Lasting & Fade-Resistant – Vibrant color that lasts • Best on Pre-Lightened Hair – Works best on level 8+ for maximum brightness • No Harsh Chemicals – Free from peroxide, ammonia, and PPD Best Results: Before applying, always perform a strand test to ensure the desired shade and compatibility with your hair.

by Arctic Fox · California

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Purple AF is a rich, true purple shade that works well across different hair levels, from platinum to light brown. It delivers vibrant color on lighter hair and deep purple tints on darker hair. Why You’ll Love It: DIY Formula – Easy at-home application Hydrating & Deep Conditioning – Keeps hair soft and healthy Best on Pre-Lightened Hair – Vibrant results on level 8+ No Harsh Chemicals – Free from peroxide, ammonia, and PPD AF Pro Tip: Mix Purple AF with Wrath for a burgundy hue or with Poseidon for deep indigo tones.

by Arctic Fox · California

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Turn up the heat with Sunset Orange, a bold, bright, and warm red-orange hair dye. Why You’ll Love It: DIY Formula – Fun, easy application Hydrating & Deep Conditioning – Leaves hair soft and nourished Long-Lasting & Fade-Resistant – Keeps its bold hue Best on Pre-Lightened Hair – Most vivid on level 8+ No Harsh Chemicals – Free from peroxide, ammonia, and PPD Best Results: Before applying, always perform a strand test to ensure the desired shade and compatibility with your hair. For a bold red-orange, apply on pre-lightened blonde hair. On darker hair, it creates a deep coppery tint.

by Arctic Fox · California

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Vi – Electric Hot Pink Vi is a bold, unapologetic hot pink hair dye inspired by raw power and rebellion. Why You’ll Love It: DIY Formula – No-fuss application Vibrant & Long-Lasting Color – Intense pigment that resists fading Hydrating & Deep Conditioning – Keeps hair soft and smooth Best on Pre-Lightened Hair – Works best on level 8+, adds a rich tint to darker hair No Harsh Chemicals – Free from peroxide, ammonia, and PPD Best Results: Before applying, always perform a strand test to ensure the desired shade and compatibility with your hair. See it in action!

by Arctic Fox · California

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Girl’s Night is a dreamy pastel lavender hair dye for delicate, whimsical styles. Why You’ll Love It: DIY Formula – Simple, salon-quality results Hydrating & Deep Conditioning – Keeps hair healthy and soft Best on Platinum Hair – Designed for level 10+ No Harsh Chemicals – Free from peroxide, ammonia, and PPD Best Results: Before applying, always perform a strand test to ensure the desired shade and compatibility with your hair. For a true pastel lavender, apply on platinum blonde, level 10+ hair. This color will not show up on darker hair.

by Arctic Fox · California

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Periwinkle is a soft pastel blue hair dye with lavender undertones, creating a dreamy, ethereal look. Why You’ll Love It: DIY Formula – Effortless, fun application Hydrating & Deep Conditioning – Leaves hair silky and soft Best on Platinum Hair – Designed for level 10+ No Harsh Chemicals – Free from peroxide, ammonia, and PPD Best Results: Before applying, always perform a strand test to ensure the desired shade and compatibility with your hair. For a soft pastel blue, apply on pre-lightened platinum white hair that is free of yellow tones. This color will not appear on darker hair.

by Arctic Fox · California

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Cosmic Sunshine is a radiant, sunny yellow shade that adds warmth and vibrance to any look! Why You’ll Love It: • DIY Formula – Easy at-home application • Hydrating & Deep Conditioning – Keeps hair silky and smooth • Best on Pre-Lightened Hair – Works best on level 8+ • No Harsh Chemicals – Free from peroxide, ammonia, and PPD Best Results: For the most vibrant results, apply Cosmic Sunshine to level 10 platinum blonde hair . AF Pro Tip: Before applying, always perform a strand test to ensure the desired shade and compatibility with your hair.

by Arctic Fox · California

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Turn up the heat with Poison, an ultra-vibrant, candy apple red hair dye with a fiery undertone. Why You’ll Love It: • DIY Formula – Get salon-quality color at home • Hydrating & Deep Conditioning – Keeps hair nourished and soft • Long-Lasting & Fade-Resistant – Stays vivid wash after wash • Best on Pre-Lightened Hair – Brightest on level 8+, but adds warmth to darker hair • No Harsh Chemicals – Free from peroxide, ammonia, and PPD Best Results: Before applying, always perform a strand test to ensure the desired shade and compatibility with your hair.

by Arctic Fox · California

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Periwinkle is a soft pastel blue hair dye with lavender undertones, creating a dreamy, ethereal look. Why You’ll Love It: DIY Formula – Effortless, fun application Hydrating & Deep Conditioning – Leaves hair silky and soft Best on Platinum Hair – Designed for level 10+ No Harsh Chemicals – Free from peroxide, ammonia, and PPD Best Results: Before applying, always perform a strand test to ensure the desired shade and compatibility with your hair. For a soft pastel blue, apply on pre-lightened platinum white hair that is free of yellow tones. This color will not appear on darker hair.

by Arctic Fox · California

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Achieve your brightest blonde yet with White Powder Bleach! This salon-quality lightener lifts up to 9 levels, ensuring even, bright results for all your color transformations. Why It’s Amazing: • Lifts up to 9 levels – Platinum perfection, faster results • Quick-acting formula – Minimizes damage and processing time • Dust-free, no-drip formula – Smooth & even application • Customizable with your favorite developer – From subtle highlights to full platinum • Suitable for on-scalp & off-scalp applications • Easily visible while processing – No more guesswork, track your lift…

by Arctic Fox · California

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Soft, sweet, and effortlessly chic, Frosé is the pastel pink polish of your dreams. Light and airy, this shade is perfect for brunch dates, summer vibes, or any moment you want a touch of soft elegance. Why You’ll Love It: • 15-Free Formula – Clean beauty, stunning results • Infused with Nail-Nourishing Vitamins – A, E, Argan Oil, Aloe & Biotin • Chip-Resistant & Long-Lasting – Keeps your nails flawless for up to 14 days • Vegan & Cruelty-Free – No harm, just beauty • Made in the USA Pro Tip: Pair it with Sheer Nude for a chic French manicure effect.

by Arctic Fox · California

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Shine in Golden Hour , a luminous golden blonde that glows like the sky just before sunset. Soft, radiant, and effortlessly dreamy, this shade wraps your hair in warmth and light from every angle.

by Arctic Fox · California

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Turn up the heat with Ginger Flare, a high-impact orange-red hair dye that balances punk and posh. Why You’ll Love It: DIY Formula – No salon needed Hydrating & Deep Conditioning – Leaves hair soft and shiny Long-Lasting & Fade-Resistant – Vibrant color that holds up Best on Pre-Lightened Hair – Boldest results on level 8+ No Harsh Chemicals – Free from peroxide, ammonia, and PPD Best Results: Before applying, always perform a strand test to ensure the desired shade and compatibility with your hair. For a true bright ginger, apply on pre-lightened blonde hair.

by Arctic Fox · California

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A spray a day keeps the UV away! Keep your hair protected, hydrated, and smelling fresh AF with our OG Hair Perfume, infused with UV and color-protecting technology. Why You’ll Love It: • Protects Against UV Damage – Defends your hair from the sun’s harmful rays • Color-Safe Formula – Helps maintain vibrancy & longevity of colored hair • Lightweight & Non-Greasy – Freshens hair without buildup or residue • Vegan & Cruelty-Free – Because beauty should always be kind • Signature Grape Scent – Smells absolutely delicious Stay fresh. Stay protected. Stay Foxy.

by Arctic Fox · California

🚚 Ships from California

Shopping for someone, not sure what to get them? Or maybe you need ideas for your OWN wishlist, we've got just the thing: an AF gift card. Gift cards are delivered by email and contain instructions to redeem them at checkout. The perfect gift for any Arctic Fox lover! Dye for a cause! 15% of all profits go toward animal charities and cruelty-free initiatives.

by Arctic Fox · California

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Grab your hoverboard and rewind trigger because this neon green is charged with pure Zaunite energy. Inspired by Ekko’s speed, smarts, and time-bending tech, Firelights hits like a flash and lingers like a glitch in the system.

by Arctic Fox · California

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Channel the power of Piltover and Zaun with the Champion 4-Pack. This limited-edition set packs the ultimate punch, bringing together four of our most high-impact shades inspired by the icons of Arcane. Whether you’re feeling elite, rebellious, or completely chaotic, this bundle has every vibe you need to create your own signature masterpiece. Power Color Pack includes Firelights, Jinx, Vi and Caitlyn.

by Arctic Fox · California

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Our set of soft, synthetic tint brushes are cruelty-free just like our hair color! Pair it with a matching bowl for a picture-perfect look, or mix and match to showcase your vibrant personality and even more colorful hair! Get your Rainbow Tint Bowls here !

by Arctic Fox · California

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Channel the volatile glow of Zaun’s most infamous substance—a deep purple shot through with magenta heat and flashes of pink and blue glitter. Inspired by Shimmer’s intoxicating power and transformation, this shade radiates intensity and allure, pulsing with dangerous beauty.

by Arctic Fox · California

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Nourishing, Acetone-Free Formula for Gentle Polish Removal Switch up your look without compromising the health of your nails! Our Enriched Nail Polish Remover is acetone-free and packed with nourishing ingredients that help maintain strong, healthy nails while effectively removing polish. Unlike traditional removers, this formula won’t dry out your nails and is infused with our signature grape scent for a more enjoyable experience.

by Arctic Fox · California

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